Linkedin, ever since it launched in 2002, has grown exponentially. With more than 500 million users and growing, it is the social media platform where business professionals hobnob. As an organization, Linkedin can seem like the obvious choice for running a corporate alumni group. People are familiar with the platform and it is free. However, …

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Social media platforms command a huge user base. Facebook alone has more than a billion daily active users. Linkedin has a user base of more than 600 million. Given the reach of social media platforms, it can be tempting to use them for community groups. However, if you are serious about building a scalable, engaged …

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Keeping community members engaged can be one of the hardest tasks to accomplish, especially when you are just starting out. In the beginning, you will have to do a lot of the content creation to encourage dialogue between community members. However, creating content is just the start. There is a lot more than you can …

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A corporate alumni network can foster a mutually beneficial relationship between employees and employers. For employees, both current and former, an alumni network can act as a morale booster. It can also make them feel a part of a close-knit community, which in turn leads to benefits such as brand advocacy for the employer. Corporate …

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There are 1.5 billion daily active users on Facebook. These are people who log in to Facebook at least once, every day. Going by that number, starting a Facebook group centred around your idea, product or service seems like a logical step. For example, you might want to start a corporate alumni group in order …

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Whether globalization will lead to the collapse of the nation-state is still debatable. However, what globalization has done is to make the markets a lot more competitive, and interdependent. The interdependency, in turn, has made markets a lot more fragile. An economic downturn in the US could trigger a slowdown in India. The 2008 housing …

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A good community management platform will always have a good UI. Community engagement rates thrive on an intuitive, easy to navigate interface. When people can easily find what they are looking for, they are more likely to stay, and more importantly, come back. While a simple UI ranks right at the top of ‘features that …

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An online community platform cannot guarantee the success of a community. However, when chosen right, it can aid the process of running an engaging, thriving community. An online community platform can, essentially, be the guiding force behind the amplification and scaling of an online community. With so many options out there and no standardization in …

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A well-managed community can provide value to your customers, employees, and vendors beyond a product or service you are selling. It can help build genuine relationships, be it one-to-one, or one-to-all. Brands around the world are realizing the importance of building and maintaining engaging communities that give a sense of belonging to those who matter. …

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Job-hopping is the norm in the current economy. People no longer work for long years at one company; at least, most people don’t. However, the relationships people forge while working at a certain company can be harnessed for mutual benefit. In fact, as people switch jobs more often now, it makes even more sense for …

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