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A corporate alumni network can foster a mutually beneficial relationship between employees and employers. For employees, both current and former, an alumni network can act as a morale booster. It can also make them feel a part of a close-knit community, which in turn leads to benefits such as brand advocacy for the employer. Corporate …

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There are 1.5 billion daily active users on Facebook. These are people who log in to Facebook at least once, every day. Going by that number, starting a Facebook group centred around your idea, product or service seems like a logical step. For example, you might want to start a corporate alumni group in order …

Continue reading “Why Use an Online Community Platform Instead of Facebook Groups (and other alternatives)”

Whether globalization will lead to the collapse of the nation-state is still debatable. However, what globalization has done is to make the markets a lot more competitive, and interdependent. The interdependency, in turn, has made markets a lot more fragile. An economic downturn in the US could trigger a slowdown in India. The 2008 housing …

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A good community management platform will always have a good UI. Community engagement rates thrive on an intuitive, easy to navigate interface. When people can easily find what they are looking for, they are more likely to stay, and more importantly, come back. While a simple UI ranks right at the top of ‘features that …

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An online community platform cannot guarantee the success of a community. However, when chosen right, it can aid the process of running an engaging, thriving community. An online community platform can, essentially, be the guiding force behind the amplification and scaling of an online community. With so many options out there and no standardization in …

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A well-managed community can provide value to your customers, employees, and vendors beyond a product or service you are selling. It can help build genuine relationships, be it one-to-one, or one-to-all. Brands around the world are realizing the importance of building and maintaining engaging communities that give a sense of belonging to those who matter. …

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Job-hopping is the norm in the current economy. People no longer work for long years at one company; at least, most people don’t. However, the relationships people forge while working at a certain company can be harnessed for mutual benefit. In fact, as people switch jobs more often now, it makes even more sense for …

Continue reading “The Need to Invest in Corporate Alumni Platforms – and The Pay-off That Comes With It”

Given the amount of information (and cat videos) that’s accessible today, thanks to the internet, it is a miracle we manage to extract anything useful from it all. There’s a better way, though, to use the power of the internet while sidestepping the clutter: Online Communities. There are a number of ways to communicate online, …

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So, you have decided to adopt an enterprise social network for your internal communications? Great! But the more important and trickier question arises now. How do you choose the best enterprise social platform for your business? Actually, there is no ‘the best platform’ because different social platforms have different strengths. So, keep in mind to …

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More and more social media platforms are emerging, with each of them having their own uniqueness. You are surely aware of Facebook, LinkedIn, Twitter, Pinterest, and the ilk and that they are important for building a relationship with clients and prospects both. But then, what about your employees? How they can communicate with their seniors, …

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